Healthcare businesses and companies are usually more complex in terms of their marketing due to ethics, and restrictions that some countries place on healthcare business advertisements.
In Singapore, the Ministry of Health (MOH) disallows a handful of typical advertising/marketing tactics such as showing before and after pictures of clients, or even the “after” pictures/videos.
Effective advertisements for the healthcare industry are much more stringent and restrictive. That’s where a creative social media marketer will come in to help!
If you run your own clinic or you’re the marketing manager for a healthcare company, I’m sure that what you’re hoping to achieve would be increased brand awareness, being flooded with enquiries, and having your calendar fully booked.
Read on to ensure that the agency you’re considering has these checked out first!
1) Specialisation of the agency
Everyone can specialised in one thing. Some agencies who are larger could be good in 2 or 3 more. More than that, you can’t call them specialised anymore, can you?
It is important that you ask the representative of the agency what services they offer and what does it cover.
For Digital Alpha Agency, we are very clear about what our services are. We specialise in social media marketing for Facebook and Instagram.
P.S. Running ads on social media IS NOT the same as running it on Google. Google ad is like a whole new planet of service.
2) Niche of the agency
Slightly different from the first point – niche of the agency refers to the type of clients the agency usually works with.
We have B2C and B2B businesses, service, product, and even event-based business models.
Who knows – in today’s context, we have all sorts of business types popping up, and older models evolving to keep up with the times.
As mentioned in the beginning, healthcare marketing is rather different and strict as compared to other business types.
So if the agency that you’re considering has experience providing health marketing or medical marketing, then you’re looking in the right direction.
Finding the top digital marketing companies can be difficult but read the final two tips to give yourself an easier time!
3) Set expectations clearly from the start
Before hiring an agency, you should have a goal of what you want to achieve with marketing. If you are not clear on what is possible, that’s where the call with a representative of the agency will come in helpful.
Many people hate getting on calls with representatives. Honestly, I would not like it either. It’s essentially a call to get you to buy or sign something.
While we can’t say the same for other agencies — for us — the calls we get on should always end off with actions and a deadline for things. This is what makes meetings and calls productive for both parties. In the calls, our goal is to learn more about your business, what you want to achieve, and what problems you are facing.
From there, we can better advise on what can be done, and start setting realistic goals and expectations together.
4) Get down to brass tacks
The reason for miscommunications and time wasted is when we are afraid to speak the truth.
Would you withhold your health condition when you’re seeing a doctor?
Nope. It’s a waste of both your time and money.
So why withhold the health of your business, budget, problems, or concerns?
No, we aren’t mind-readers.
No, we won’t waste time playing a guessing game with you nor do we want you to waste time trying to answer our prompts to discover your pain points.
Yes, we will try to figure a way to solve them with you.
Yes, we will try to solve these things so that we know we did our best to help you.
Yes, we genuinely want to hear your thoughts so that your questions get answered.