Getting consistent leads for your healthcare clinic, gym, fitness studio, or dental practice is the joy of every business owner.
And the keyword here is consistent.
You might already know that social media marketing and increasing your clinic’s or fitness studio’s online presence is compulsory right now.
You might have even been searching on Google for a social media marketing strategy that you could try out yourself.
And some of you might already know all the advantages and benefits of social media marketing, and you are considering hiring a social media marketing agency in Singapore to do it for you.
Dead-Simple Guide to Bring Your Lead Gen Back To Life
No matter which level you’re at right now, this dead-simple guide will help bring your leads generation for your health and fitness business to life! (just let me play with some puns, alright?)
This ultimate guide is intended to help clinics, gyms, and fitness studios in Singapore to get more consistent leads. And if you haven’t yet noticed, it’s a Halloween special because we’re festive like that 😉
- Common issues clinics & gyms in Singapore face
- The foundation of every sound social media marketing strategy is…
- What is Social Media Marketing?
- How can you actually get more consistent leads with social media marketing?
- Hate social media? Here are a few alternatives.
Clinics and gyms are more similar to each other than you would imagine. Especially when it comes to the sales and marketing issues faced.
- First on the list would be NO-SHOWS.
You have worked so hard and got excited about the upcoming appointment with a new client. They asked a few questions, shared a bit about what issues they’re facing that you know you can help with, and they booked an appointment or trial with you.
But… they don’t show up.
“Sorry! something came up!”
“Thank you but I changed my mind.”
or they don’t even inform you at all.
This can be avoided to a certain extent but they will be a group of people who are just like that. Fortunately, there is a solution to this which I will share at the end of this guide.
2. Second would be NO LEADS AT ALL.
You would describe business as “quiet” or “slow”. This problem is one of the worst things for any business, whether you run a rehabilitation clinic, a fitness gym or studio, or a business out of this industry.
Sales is the lifeblood of every business. Without it, the business will emaciate and die.
And sales is hard to get when marketing is absent or done poorly.
In 2020, I highly doubt that you are still relying on flyers or putting up posters. I hope that you’re already looking into digital marketing and at least have a decent website (not Google site, a real website with your business domain).
3. Third common issue is knowing that you SHOULD BE ON SOCIAL MEDIA BUT DON’T KNOW HOW TO BEGIN.
Social media is a simple tool to use. We all use social media – Instagram, Facebook, and LinkedIn.
But the crux is that using it for business purposes, it a whole different ball game.
Acknowledging that it is complex is the first step so that you can start finding a solution!
The huge mistake that I see businesses do is that they execute social media tactics like it is their own personal account. When this happens, there is no strategy, no branding, and no consistency.
4. The fourth issue that health & fitness business owners usually face is NOT HAVING THE TIME TO BE ACTIVE ON SOCIAL MEDIA.
If you’re more tech-savvy and like to research things for yourself, this might be an issue you face. You know what needs to be done, but you just don’t have the time to do it by yourself.
Basically, you need a team to help you do the things you want to do, and do it better too!
Before you think about what ad creative to create or ad copy to write, it is important to draw out the buyer’s journey and strategise a sales funnel for your objective.
Business owner point of view:
I am managing a gym and my main goal is to get more people to sign up for my first-time trial promo of $25 instead of the usual price of $60.
Our point of view:
From a social media marketing campaign point of view, the objective would be either a lead generation or a conversion campaign.
“Lead generation” would be the objective if you want to receive a list of leads and their information to contact them.
“Conversion” would mean driving these people to a landing page on your website.
If you just want more people to know about your offer or services or products, and you want to collect contact information from them + to expect you to contact them back, a lead generation campaign makes perfect sense! Lead generation Facebook ad campaign should be followed up with a sales team or an automated follow-up system like an email marketing campaign.
If you have a website checkout process where people can directly book on a widget/plugin/appointment booking feature, you can simply add that into your page and a conversion campaign would make more sense. You still generate leads but the campaign name would be correctly known as a conversion campaign.
Business owner point of view:
I am selling a unique blend of healthy juices/Kombucha (or any other product). I want to get more online sales on my existing eCommerce platform and grow my brand. More brand awareness and more business revenue are my goals.
Our point of view:
Seems clear enough. There are 2 different objectives: brand awareness and revenue. So logically, that’ll mean 2 campaigns.
The question is how much budget can you dedicate to each campaign?
Brand awareness campaigns do not directly increase your revenue but are cheaper because it is easier for people to take action and the majority of the database’s users would have been an ideal target for “brand awareness campaigns” based on their behaviour.
Conversion campaigns can increase your revenue directly but will cost more than brand awareness. However, since you are running ads and showing your brand + product + message to people, that will naturally increase brand awareness too.
The businesses we have helped do not have sky-high budgets so we advise just running the revenue-generating ones first.
Social media marketing is basically using social media platforms to promote your brand, products/services, and build relationship with your target audience.
The first step in getting started in social media marketing is to understand who your target audience is. The more niche it is, the better.
Social media marketing is of running advertisements to reach your marketing and business goals at a faster rate as compared to organic growth (social media management). It is a service that is most relevant to businesses that want to gather data for their beta-testing phase, have tight or short campaign timelines, can’t get sales quickly enough through the organic method, or those who want to further scale their business.
Facebook, Instagram, and even LinkedIn advertising are relevant and can help any business who has a useful service or product.
It will require more commitment financially because all advertising platforms work on an auction-based method where you’ll want to outbid other media buyers. AKA the higher your budget, the better the results (if all areas of the campaign are optimised).
For a more in-depth explanation, read our “What is social media marketing?” article.
When you are actively running social media ads with a completely optimised sales funnel – gathering data, analysing user-behaviour, improving the whole system, and running value-adding, creative and engaging ads, there wouldn’t be a reason why your target audience won’t engage and eventually purchase from you.
When you have a complete sales funnel that includes social media marketing ads, you don’t need to cold call, cold email, or go send your sales team to trade shows anymore.
Instead, your sales team will receive a list of warm leads that have already interacted and willingly give their information to you. They are awaiting your sales team to contact them.
You might be wondering…
If you had a bad experience using social media and didn’t see results, before you entirely wipe out the effectiveness of it, consider the following:
- Are you confident that you have set up the ads manager correctly? And have you optimised it?
- Are you confident about your marketing message and angle?
- Are you confident about your ad creative and ad copy?
- Are you A/B split testing all your campaigns?
- Are you selecting the right ads objective and campaigns?
- Is the process from social media till the last step made as minimal as possible and easy to understand (optimised user-experience)?
- Before throwing another $200 into your ads, do you know what to look at to make an informed decision?
- Do you know how users are behaving through your sales funnel?
- And more…
If you can confidently answer all this and still say social media doesn’t work, here are some alternatives.
- Google ads (SEM)
- SEO (organic method of ranking on Google)
Contact Us For Social Media Marketing Services in Singapore
If you are looking for a social media marketing expert’s help in Singapore, we are able to help. Whether you run a business in Singapore or abroad, we are able to help you find success with social media!
Book a free discovery call with us today over here –> Contact us